Field Marketing Manager (French) // Intercom

February 16, 2021

Communication has changed for people. It’s changed for businesses, too.

Intercom is the only suite of customer messaging products that drives growth at every stage of the customer lifecycle—across acquisition, engagement, and support. Today more than 30,000 businesses use Intercom to connect with a billion people worldwide.

Join the company helping businesses grow revenue through live chat, and so much more.

What’s the opportunity? 🤔

At Intercom we firmly believe in the power and importance of creating world-class brand interactions and experiences – big and small – that directly contribute to the success of the business. As the Field Marketing Manager, you’ll be at the heart of our field marketing strategy, connecting Intercom to customers and prospects in a number of regions.

You’ll define a region-specific marketing plan that supports our sales strategy and meticulously plan, promote, and execute dozens of events and webinars as well as account-based marketing tactics throughout EMEA. You’ll ensure that the program is successful and pay close attention to the details and budgets for each event or tactic you execute. We want to see enthusiastic candidates with suburb organization, fresh ideas, and a knack for marketing that impacts revenue.

What will I be doing? 🚀

  • Defining region-specific marketing plans that support our sales strategy

  • Develop and execute regional field marketing and partnerships programs – including virtual events, in-person events and webinars to support EMEA sales pipeline and revenue targets 

  • Manage all aspects of event coordination including: strategy, objectives materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics

  • Collaborate with regional leadership and cross functional marketing teams to develop and implement a regional integrated strategy that combines email marketing, paid advertising, and other field marketing channels you see fit

  • Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Intercom’s objectives and target audience

  • Assist regional sales teams by increasing local/regional brand awareness and driving leads and MQLs in the region 

  • Collaborate with marketing team to develop metrics to measure the success of all initiatives

  • Drive and coordinate localised sales and marketing enablement content 

  • Track results of all national campaign activity and make recommendations for future activity (KPI’s, budgets/financial returns, ROI, planning, sizing)

  • Significant travel required (~50-60% of time)

What skills do I need? 📖 

  • You are fluent in French and English

  • You have 4+ years of related experience, ideally in B2B SaaS field or regional marketing 

  • You have experience implementing integrated campaigns across multiple locations

  • You have experience managing budgets and are comfortable with numbers

  • You have strong organization skills, leaving no detail untouched

  • You have an understanding of the foundations of marketing and how events and webinars can play a critical part in moving the business forward

  • Your communication skills are out of this world; you are able to clearly and concisely craft messages to internal and external stakeholders.

  • You have strong stakeholder management skills and are comfortable managing expectations and keeping teams on track

Benefits 😍

We are a well treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! 🙂

  • Competitive salary and equity in a fast-growing start-up
  • We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
  • Regular compensation reviews – we reward great work
  • Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
  • Open vacation policy and flexible holidays so you can take time off when you need it
  • Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
  • MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done

We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organisation. We’re committed to an inclusive and diverse Intercom! We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.

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