Fashion Marketing Communications Lead – Benelux // Lyst

October 1, 2019

Lyst is a Global Fashion Search Platform which connects millions of shoppers globally with the world’s leading fashion designers and stores, giving them a simpler, more engaging buying experience.

At Lyst we work in small, self-managing, autonomous teams with end-to-end responsibility for a specific customer-focused project. This structure brings together Lysters from all the disciplines that are needed to deliver the squad’s goals. We reward these squads for the Impact they make and value the innovative approaches that autonomy and alignment can bring. We hire great people and get out of their way.

The Role

You will join a brand new team within Lyst, in charge of launching Lyst in new markets, Lyst’s International team. As the Comms Lead for your market, your role will be a key player in driving Lyst’s expansion success as you will be responsible for building the authority of the and website. You will report to the Country Manager of Benelux.

Using your own research, knowledge of the market, and Lyst’s proprietary data, your core role will be creating innovative and inspiring PR campaigns which deliver significant press coverage in order to build Lyst’s visibility and domain authority by generating valuable backlinks to Lyst’s Benelux websites. Working closely with Lyst’s central Comms team and with the other European marketing specialists, you’ll develop a local campaign plan and outreach strategy for your market, building and maintaining relationships with local publishers, writers and influencers, in order to hit ambitious backlink targets.

This role will be primarily based in our London headquarters, with travel to the Benelux region to meet with and maintain relationships with local journalists.

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