Content Marketer // LoyaltyLion

November 24, 2017
You’ll be responsible for helping define our content strategy whilst also producing content and managing all our distribution channels. LoyaltyLion generates a significant volume of leads via content and it’s a channel we want to expand. When a merchant begins thinking about whether to add a loyalty program it is not an overnight decision. Your role is to help inform their decision making whilst also attracting new leads.

We already have an established blog, newsletter and social channels. Your role, within this team, is to make LoyaltyLion a thought leader in the e-commerce loyalty industry.

Experience writing within the world of e-commerce is essential. You don’t need to be a domain expert, but you do need to understand e-commerce terminology and metrics, in order to explain and demonstrate our benefit.

Some of the things you’ll be doing:

  • Develop and then execute the ongoing content strategy for LoyaltyLion
  • Writing quality content for our website and blog
  • Manage our email marketing, e.g. feature announcements
  • Using our results and findings to demonstrate the effectiveness of our product
  • Follow and improve LoyaltyLion’s tone of voice, and ensure it’s used in all our external communications
  • Build relationships with our partners and clients and source opportunities for guest posts
  • Identify SEO opportunities
  • Identify opportunities for PR and outreach
  • Stay on top of news and trends in the fields of e-commerce and loyalty, and use this to enhance your content

What we’re looking for:

  • An excellent and proven writer who can create engaging content
  • Experience creating content for a B2B audience, with the ability to write successfully for the web to drive traffic and build engagement
  • An understanding of e-commerce and consumer behaviour
  • An editorial focus to understand what our audience wants to consume
  • Exceptional attention to detail
  • (bonus) Experience in the field of customer loyalty would be a big plus
  • (bonus) Experience managing social media channels

What we offer:

  • High degree of autonomy
  • Relaxed working environment and flexible hours
  • Lots of opportunities for advancement and growing our content marketing team
  • Free team lunch on Monday, Cupcake Wednesday and free beer Friday
  • Your own desk in our private office in Farringdon, London

Salary: £30k

Ready to be our next Content Marketer?Please apply to with the subject “Content Marketer Application.”

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